Key Problems With Network marketing #3: Assuming That Anybody And Everybody Is A Prospective client!
Amazingly, your Aunty Sue and Uncle Bob aren’t perfect potential customers for your Multi-level marketing business! This might come as a surprise, but if you’re still recruiting amongst your friends and family then you are still putting yourself at a massive downside to the Multilevel marketing sector. The way to prospect without losing your family and friends is simpler than you might think …
There are 2 ways of looking at prospecting: either you speak to people who have not heard of your product or service before and try to convince them that they are interested, or you market to people who’re already thinking about what you have to offer and attract them to you. The traditional Multilevel marketing technique is an example of the former, these days I am going to focus on the latter – attraction marketing.
The thought of attracting qualified prospects to you might seem odd at first, but this is the basis of most forms of marketing. The aim is to make your message about your products and service simple to find, in order that when people do their research it is your message that they see instead of your competitors. By making it know that you can help your potential customers to get what they need, you’ll be able to generate a ton of leads for your business!
There are many different marketing methods that you can use to get qualified prospects. You may choose to use article or video marketing, free classified ads and banner ads, or even ppc ads, but whatever strategies you do choose it is crucial to learn how to be even more efficient than your competitors!
As an example the power of attraction marketing, each and every article or video that you produce is like a piece of bait to your prospects. The more articles and videos you make, the more pieces of bait you have on the internet. Each of these may only bring you five leads per month, but if you make 20, 50 or even 100 articles and videos then the number of leads you generate each month will soon stack up! Consistent work is the key!
Thus, to sum up, you may either continue recruiting anybody and everyone, or you may find a coach to show you how to put attraction marketing to work in your business. The major problem with learning to market this way is that your current sponsor or upline coach is most probably unclear how to do it and therefore they couldn’t possibly show you! If you select to move away from the word-of-mouth network marketing methods then it makes sense to follow somebody who is already achieving results building their business online. That is exactly what I decided to do and I have never looked back since choosing to move away from the conventional multi-level marketing strategies!
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